“How a Solar Startup Is Transforming Lives In Sub-Saharan Africa”

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The “Blue Ocean Strategy” website focuses on a cleantech innovation in Africa:

“… Prices for solar technology were going down so fast that competing in the red ocean of that industry made no sense (…) With Azuri’s PayGo solar system we felt we could offer consumers something that was extremely attractive while still making commercial sense (…) Azuri delivers solar electricity to communities in Africa as an affordable pay-as-you-go service. “

CLEANTECH EXPORT is an export consultancy, working for SMEs active in manufacturing and environment. Contact: info@cleantech-export.com 

Dynamics of the Middle Class in Africa

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With thanks to “Classe Export” for the hint, a 2011 market brief by the African Development Bank.

The study provides three sub-categories of the middle class.

  1. The first sub-category is that of the “floating class” with per capita consumption levels of between $2-$4 per day (…)

  2. The second sub-category is that of the “lower-middle” class with per capitaconsumption levels of $4-$10 per day (…)

  3. The third sub-category is the “upper-middle class” with per capita consumptionlevels of $10-$20 per day.

Classe Export’s latest issue (Sept.-Oct. 2017) explains why this segmentation should be taken into account when designing your marketing strategy for Africa.

CLEANTECH EXPORT is an export consultancy, working for SMEs active in manufacturing and environment. Contact: info@cleantech-export.com 

So, where will your business really grow?

population by region 1950-2100

The United Nations has released its “2017 Revision of World Population Prospects“, with this stunning graph, again showing the stunning gap between growth in Asia and Africa on one side, Europe and the Americas on the other side.

So, where will your business really grow?

CLEANTECH EXPORT is an export consultancy, working for SMEs active in manufacturing and environment. Contact: info@cleantech-export.com 

“Egypt’s turn to Africa: much more than goods”

A somewhat “pro-domo” post on the Financial Times’ excellent “Beyond BRICS” blog.

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“Inadequate infrastructure is a major problem across the board. But even where the potential rewards of investment in it are obvious and the need is great, it still demands a special skill-set to assemble financial backers that accept the level of risk involved.”

This matches Cleantech Export’s core belief:

  • infrastructure in emerging countries in Africa and elsewhere can hardly catch up with demographic growth and booming cities.
  • Until it does, these countries offer tremendeous opportunities to cleantech innovators who supply private sector users with small-scale, problem-solving solutions in water treatment, energy efficiency, hygiene and other environmental fields!