“Turkey’s market climbing back as China balances US influence”

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Posted on “Asiatimes“, and focused on the Huawei/Turkcell partnership, this report goes beyond the usual Turkey/EU, Turkey/US… or China/Africa stories.

CLEANTECH EXPORT is an export consultancy, working for SMEs active in manufacturing and environment. Contact: info@cleantech-export.com 

“Afrique : le marché de tous les possibles”

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“Les usines du monde seront peut-être demain en Afrique”

Dossier de “Classe Export” qui présente les 3 moteurs de la croissance en Afrique démographie, urbanisation et digitalisation.

CLEANTECH EXPORT est un prestataire de conseil à l’exportation au service des PMEs actives dans l’industrie et l’environnement. Informations et contact: info@cleantech-export.com

Dynamics of the Middle Class in Africa

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With thanks to “Classe Export” for the hint, a 2011 market brief by the African Development Bank.

The study provides three sub-categories of the middle class.

  1. The first sub-category is that of the “floating class” with per capita consumption levels of between $2-$4 per day (…)

  2. The second sub-category is that of the “lower-middle” class with per capitaconsumption levels of $4-$10 per day (…)

  3. The third sub-category is the “upper-middle class” with per capita consumptionlevels of $10-$20 per day.

Classe Export’s latest issue (Sept.-Oct. 2017) explains why this segmentation should be taken into account when designing your marketing strategy for Africa.

CLEANTECH EXPORT is an export consultancy, working for SMEs active in manufacturing and environment. Contact: info@cleantech-export.com